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Sometimes
I think the world has just gone mad and I’ve been left at the
station alone. Used to be that you could tell one automobile from
another and one model year from another. Not any longer. I dare
anyone to look at 100 of today’s cars and then tell me what year
they were produced. It used to be that you could look at a Ford
and know if this model was made this year or last year or ten
years before. Now, all cars look the same from one year to another
and it gets harder and harder to tell them apart. Used to be the
names of the models were real words. They had some kind of a
meaning in our language.

When you heard of a Ranger or an Explorer or
Mustang. A mental image came up in your brain. Same thing goes for
Impala, Cougar, Cutlass or a Cherokee. These are real things that
we can identify with. They have some form of substance that we can
grab and get a hold on. These car model names meant something .
They evoked a sense of pride and self worth. You could be proud to
drive a Mustang or a Cougar or a Ram……you never found cars with
names like Squirrel, pig or the 2001 Slug. Nope, just wasn’t done.
Wouldn’t sell.

I suppose the car manufacturers ran out of
descriptive names to slap on their innumerable models so they
resorted to making new names up from thin air. If you can get a
vision about a car named a Ranchero or an El Camino see what you
can conjure up with something like a ‘Quattro” or a ‘Celica’.

What do these stand for? What do they mean?
What is a Carolla anyway? What does an Integra look like in your
mind? Nope, I think these guys just smooth ran out of names to
work with and decided to make up their own as if nobody would ever
know. And so far it doesn’t seem as if anyone has noticed. 
Therefore I have decided to go into the business of developing
brand names for products for the future. I figure I can license
these out to companies and get big bucks for just thinking of
something before anyone else gets around to it. My first three
creations are for the automobile industry. I have spent many long
and hard hours designing these three names which are available to
any of the larger automobile companies at a very favorable price.

Incidentally
if you know anyone in the auto business, you might want to let
them know that this new service is available.  Are you ready? The
first name I’m throwing out there would be the ‘Headly’ which I
imagine could be used to describe a high-end luxury sedan. “Yes,
I’m driving the new 2001 Headly.” Or how about …”My other car is a
new Headly”. This isn’t  something that you’d hang on some small
compact car. You have to admit it has a certain ring to it doesn’t
it? My second suggestion is the “Zorn”. I think this would fit
great on some sub compact vehicle. You’d hear someone describe how
they get 32 miles to the gallon in the new Zorn. “Our whole family
fits into the Zorn”……”We can use the Zorn for just about
anything…” “The Zorn is the perfect car for driving in town”.  My
final thought is for a name for a large SUV that I think could be
called the “ Nokahona” Now, is this great or what? “Yes, we drive
the new, improved super Nokahona”. “Wait until you get your hands
on a new Nonahona LTD.” Does this name do anything for you? Well,
at least it sounds better than something called a Lumina…..If I
get any interest in making, or rather creating these names then I
think I might move on to something like naming new drugs or over
the counter medicines. I’m thinking something along the line of
“Preventra” or “Well-Spar” or even “Goodness” ….any of these hit
your fancy?

Feel free to send me your ideas or
suggestions…I’ll turn them over to our research department for
intense evaluation and we’ll get back to you if we think they have
any value. Comments go to www.pearyperry.com

    ©
Copyright 1998 – 2001 Peary Perry All Rights Reserved